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Design
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Do you understand what makes a good design?Fonts, color, photos, design elements...
Good design is not simply what a marketing piece looks like, it should visually engage the consumer and more importantly it must effectively communicate an idea. It should convey who you are as well as what you you stand for. Making sure all of your marketing materials look like they belong together is a good start. Everything should work together to brand your company's image. The first step is to look at your printed marketing materials to determine what is working, what is not, and what is missing. Handouts can help with any or all of your design needs including:
Everything we do is custom to meet YOUR needs. |
What is Corporate Identity and Branding?
Have you heard the terms: Corporate Identity, Positioning, Branding?
They are all different things and they all play a very different role in Corporate Development and Marketing...and although they are different, they are all part of your BRANDING.Your logo is so much more than an identifying mark, it is a symbol of who you are and what you represent.
Corporate Identity
Your logo including the typestyle, tagline and mission statement.
Positioning
Refers to where you stack up within your industry relative to your competitors
Branding
The process of creating messages and materials that will help form the impressions people will have about your company. A Brand is an idea behind a company’s identity, the impression people have of you. It is the collective sum of who you are as an organization.
Brand Guidelines help you build your brand and show you how to use your logo properly and consistently to provide a memorable position in the marketplace.
If you do not have Brand Guidelines, we can provide them.
Have you heard the terms: Corporate Identity, Positioning, Branding?
They are all different things and they all play a very different role in Corporate Development and Marketing...and although they are different, they are all part of your BRANDING.Your logo is so much more than an identifying mark, it is a symbol of who you are and what you represent.
Corporate Identity
Your logo including the typestyle, tagline and mission statement.
Positioning
Refers to where you stack up within your industry relative to your competitors
Branding
The process of creating messages and materials that will help form the impressions people will have about your company. A Brand is an idea behind a company’s identity, the impression people have of you. It is the collective sum of who you are as an organization.
Brand Guidelines help you build your brand and show you how to use your logo properly and consistently to provide a memorable position in the marketplace.
If you do not have Brand Guidelines, we can provide them.
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Watch this video for a better understanding of vector art.
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What is Vector Art?
Vector art is a term that describes artwork created using a vector illustration software programs, such as Adobe Illustrator or Corel Draw. These programs use mathematic equations (which create points) to create art that is clean, camera ready, and can be scaled infinitely, without any loss of quality. Art that is created in Photoshop or any other program is not vector art it is bitmap or raster art. Raster art is pixel-based art which is why it can get jaggy or bitmapped. To find out more about vector art watch our video. If you don't have a vector version your logo (or other art you may need) simply send it to us an we will send you a quote to vector it for you. The price will depend on the complexity and quality of the artwork you send, because we will have to recreate it. |
CONTACT US
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440.229.6233 |
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